Apple is now the top seller of smartphones globally, taking over from Samsung Electronics, which held the position for 12 years. Apple achieved this by capturing a 20% share of the market in 2023, as reported by the International Data Corp.
Samsung finished the year with a 19.4% market share. The next in line were China’s Xiaomi, Oppo, and Transsion, according to early information from IDC’s Worldwide Quarterly Mobile Phone Tracker.
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The shift in rankings happened because it was a challenging year. People were not upgrading their smartphones as quickly, and they were picking less expensive phones because of high prices and economic uncertainties.
Phone sales all around the world were affected because China, which is the biggest market for smartphones, took longer to recover than people thought it would.
Out of the top five companies that sell smartphones, only Apple and Transsion, known for Tecno, Infinix, and itel brands, had an increase in sales last year. This happened despite the fact that the overall market went down by 3.2% to 1.17 billion units, reaching its lowest point in a decade.
Nabila Popal, who is a research director at IDC’s Worldwide Tracker team, mentioned that even though low-cost Android brands like Transsion and Xiaomi showed significant growth in the second half of 2023, especially in emerging markets, the most successful one is clearly Apple.
Samsung sent out fewer phones last year, and the number decreased by 13.6%. On the other hand, the number of iPhones sent out increased by 3.7%, as reported by IDC.
Amber Liu from the research firm Canalys mentioned that Samsung concentrated on making more expensive phones to make more money. However, they did not do as well in selling cheaper phones, and their market share in that category went down.
Apple is experiencing challenges in China because Huawei is making a comeback, and cheaper Chinese brands are giving competition. To attract more customers, Apple is providing discounts of up to 5% on certain iPhone models in the country.
On Friday, Microsoft became the most valuable public company in the world, surpassing Apple. This happened because Wall Street became more worried about the demand for Apple’s iPhones and other expensive gadgets.
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